The PSE Story

Pete and Jonathan Shepley

The PSE story begins in 1970, when Pete Shepley (then a product engineer for Magnavox Corporation) decided to take his love of archery from a hobby to a full time profession. While this caused him to be the target of some good-natured mockery from his peers at Magnavox, Pete knew that he could advance the archery technology of the time into something new, something different, something better.

After his ideas were met with skepticism by the archery companies of the time, Pete decided to take the only option he had left…build his own bows. The company he founded, Precision Shooting Equipment (PSE) is now the largest privately-owned archery equipment manufacturer in the United States.

In the early days of the company, Pete experimented with accessories such as release aids, arrow vanes in place of feathers and much more, before finally turning his focus to the ultimate challenge…the perfection of the compound bow. Pete introduced the first PSE compound bow at an archery tournament in Indiana, and within a week he received orders for 200 more, then another 700 from across the country.

In 1982, PSE moved its operation from a small building in Mahomet, IL to Tucson, AZ. In contrast with its humble beginnings, PSE’s current corporate offices, factory, and pro shop facilities fill the space of one city block. But while PSE has gotten bigger and better, we’ve never forgotten the passion of archery that inspired our founder, and that continues to inspire us every day.
It’s this passion that makes PSE an industry leader, holding over twenty patents for bow design and archery products. PSE was one of the first companies to machine bow risers and accessories from solid aluminum, and we pioneered the four-stage forging process to create strong, lightweight bows.

This also drives us to develop and manufacture new cutting-edge archery technology like the 370 fps Full Throttle, the fastest compound bow ever made, or the new Bow Madness Hybrid Cam, which offers all the performance of a hybrid-cam system with the adjustability and ease of a single-cam.

It’s this great commitment to the incomparable sport of archery that keeps us making great products for you, and keeps us innovating not just for PSE, but for the entire archery industry. As Pete Shepley himself once said, “Research and development are the most expensive stages in manufacturing, but we’re committed to it and to making the whole industry grow, not just our slice of the pie.”

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